Friday, 12 October 2018

Production - Developing a Logo

When creating my website, I was keen to create a strong brand identity that was clear throughout my products. Therefore, creating an original logo that was present on the website and online social media accounts, as well as the magazine would build this brand identity. 
As the fashion magazine is targeted at 16-25 year olds, I wanted the logo to be fun and bright whilst being sophisticated. I played around with different designs, but came to the conclusion of using a fashion based image/design. I chose a bare dress manikin as it was not gender specific and clearly related to the fashion industry. 
The colour palette I chose was black, grey and pale pink, which matches well with the website. The black colour is bold and modern which compliments the delicate pink well.
I used the website, logo maker, which was easy and free.

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